Well, after a week in Portland, I can say it works for cycling as well. The popularity of cycling is riding a bigger and bigger social network wave. If you work in Portland, you are bound to have several workmates who bike to work. Many of your classmates cycle if you are in school. If you live in Portland your boss, teacher, lover, dog-walker, waiter, plumber or tax accountant is more likely to get around by bicycle than in most cities in America. So you are more likely to bike as well.

Portlanders commuting across the Hawthorne Bridge

To stand on the Hawthorne bridge during rush hour and watch thousands and thousands of cyclists crossing the river on their way into downtown, is to witness an amazing social phenomenon.

I talked with a cook at fabulous rib joint where we ate lunch.

Lycra not required ... or even encouraged

“All my friends bike. If you drive your car to a bar to meet your friends, they’ll all kid you about it. Why did you drive?”

But this social success comes only after years and years of advocacy and public policy and progressive politicians willing to make sometimes unpopular decisions. To ride a bike is  cool, trendy, hip and environmentally conscious. For some, it is all of those things–for others, it is just transportation. But most of all, to ride a bike is to be a Portlander.

Do you have friends who live in Portland? If so, they probably ride bikes. And according to Clive Thompson’s article … they make you more likely to ride one as well.